Ariel RojoAriel Rojo Design Studio is a firm committed to improving the quality of life through design solutions. Conscience, responsibility, and good humor are some of the key ingredients in their proposals. Faithfull to one of Albert Einstein ́s ideas: “If you expect different results, donʼt do the same thing over and over again”. Ariel Rojo is always after the way his designs are received, taking a smile from the user or inspiring him in a deep thought.
A period of his professional education was done at UNAM, however he started to work at a very young age, at the age of 17, he was designing motherboards for the oil platforms among other electronic fields. At 21, he was part of the winning team for the remodeling project for the Zocalo in Mexico City, one of the three biggest squares in the world, receiving an individual mention for the design of the urban furniture design for this competition. These two experiences, in different scales, have influenced Ariel Rojoʼs work to be both multistage and multidisciplinary.
Today Ariel Rojo Design Studio, is an international design firm with clients in Mexico, Europe, USA and the Middle East. His projects have gone beyond the frontiers and have been awarded and exhibited in a myriad of specialized competitions, websites, books and magazines, from the design store at MoMA, N.Y. to the Design Olympics 2010 in South Korea.